Strategi Marketing UMKM di Desa Widoro Kecamatan Krejengan

Authors

  • Adi Sutrisno Universitas Panca Marga
  • Sugeng Edy Mulyono Universitas Panca Marga Probolinggo
  • Hosnol Wafa Universitas Panca Marga Probolinggo
  • Indra Tjahyadi Universitas Panca Marga Probolinggo

DOI:

https://doi.org/10.51805/jpmm.v1i1.13

Keywords:

Marketing Strategy, msme, social media

Abstract

The purpose of this Community Service is to increase the capacity of science and technology in the promotion and marketing of Widoro Jaya SMEs in Krejengan District, Probolinggo Regency. The urgency of this Community Service is due to the Covid-19 Pandemic factor that affects the decline in the survival of MSMEs in Probolinggo Regency. The implementation method that has been carried out is by assisting in product data collection, product design, product packaging design, and product marketing activities. The results of this Community Service activity are neatly organized product data collection, product design and packaging that are more attractive to consumers, as well as the creation of new media or marketing tools based on digital information and communication technology in networks that have an impact on easy access to the target market for products.

References

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Mashuri. (2019). ANALISIS STRATEGI PEMASARAN UMKM DI ERA 4.0. Jurnal IQTISHADUNA, 8(2), 215–224. https://doi.org/https://doi.org/10.46367/iqtishaduna.v8i2.175

Putri, G. S. (n.d.). WHO Resmi Sebut Virus Corona Covid-19 sebagai Pandemi Global. Kompas.Com. Retrieved June 20, 2021, from https://www.kompas.com/sains/read/2020/03/12/083129823/who-resmi-sebut-virus-corona-covid-19-sebagai-pandemi-global?page=all

Utama, I. D. (2019). Analisis Strategi Pemasaran Pada Usaha Mikro Kecil dan Menengah (UMKM) Pada Era Digital di Kota Bandung. EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 7(1), 1. https://doi.org/10.25273/equilibrium.v7i1.3829

Published

2021-08-31

How to Cite

Sutrisno, A., Sugeng Edy Mulyono, Hosnol Wafa, & Indra Tjahyadi. (2021). Strategi Marketing UMKM di Desa Widoro Kecamatan Krejengan. Jurnal Pengabdian Masyarakat Madani (JPMM), 1(1), 91–96. https://doi.org/10.51805/jpmm.v1i1.13